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MTC Birdland

ART DIRECTION | DESIGN, MTC BIRDLAND

Art direction and design for Simon Stephen’s Birdland for Melbourne Theatre Company

The challenge

The challenge

To create an activation and campaign for Simon Stephens’ production of Birdland, at Melbourne Theatre Co, targeting a youth audience.

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 Art direction, typography and messaging reflects the narrative of celebrity excess and demise.

Art direction, typography and messaging reflects the narrative of celebrity excess and demise.

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The outcome

The outcome

Largest numbers of under 35’s attending an MTC production than in the previous five years.

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