
MTC Birdland
ART DIRECTION | DESIGN, MTC BIRDLAND
Art direction and design for Simon Stephen’s Birdland for Melbourne Theatre Company

The challenge
To create an activation and campaign for Simon Stephens’ production of Birdland, at Melbourne Theatre Co, targeting a youth audience.


Art direction, typography and messaging reflects the narrative of celebrity excess and demise.


The outcome
Largest numbers of under 35’s attending an MTC production than in the previous five years.
