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MTC Campaign

Packaging design for Peruvian Chocolatier, Death by Xoko.

the challenge

the challenge

To create an engaging and immersive campaign to drive subscription sales.

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 Celebrating the campaign statement ‘Lose Yourself’ through a folding graphic palette which revealed across print and digital executions.

Celebrating the campaign statement ‘Lose Yourself’ through a folding graphic palette which revealed across print and digital executions.

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the outome

the outome

Ticket sales were were ahead of the previous 2 years and hit targets for new 11 play subscriptions.