MTC Campaign
Packaging design for Peruvian Chocolatier, Death by Xoko.
Packaging design for Peruvian Chocolatier, Death by Xoko.
To create an engaging and immersive campaign to drive subscription sales.
Celebrating the campaign statement ‘Lose Yourself’ through a folding graphic palette which revealed across print and digital executions.
Ticket sales were were ahead of the previous 2 years and hit targets for new 11 play subscriptions.